Newscred is a platform that connects publishers and brands with the world’s best journalism. NewsCred is reinventing the business model for news, streamlining the licensing and syndication process, and delivering new revenue to the journalism ecosystem. As CEO, Shafqat manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. Since its founding in 2008, NewsCred has grown to a 75+ person team of technologists, journalists and creative content marketers based in New York, London and Dhaka.
An incredibly accurate assessment of the social customer and the challenges we face today in garnering their attention. Brito captures the very essence of what it takes for brands to cultivate awareness and loyalty in today’s saturated content marketplace. Packed with first-hand knowledge from tenured marketing and agency executives, this text is a must-read for anyone invested in tackling the content marketing space and making a true impact on the industry and, most importantly, the consumer.