Pete Cashmore, Founder and CEO of Mashable
Mashable is an award-winning site and one of the largest and most popular destinations for digital, social media, and technology news and information with more than 20 million unique visitors per month. Mashable has been named a must-read site by both Fast Company and PC Magazine and is ranked as the most influential media outlet by Klout. Pete founded Mashable in 2005 as a blog focused on up-to-the-minute news on social networks and digital trends. Since then, Mashable quickly grew to be one of the top 10 and most profitable blogs in the world. Pete was named one of Ad Age’s 2011 influencers, a Time Magazine 100 in 2010, and a Forbes magazine web celeb 25. He was also named a Briton of the year by the Telegraph in 2010. Pete is a World Economic Forum 2011 Young Global Leader. Pete is based in New York and frequently visits San Francisco.
In the social world, content rules. Michael’s book makes the case that in order for brands to thrive in this brave new world, brands must become content creators