Lee Odden, Founder and CEO of TopRank Online Marketing
Top Rank is a digital marketing agency that works with B2B and B2C companies to create better connections with customers and improve sales through an integrated approach to digital PR, search, content and social media marketing. Assembled a super team of internet & content marketing specialists in online PR, content marketing, research/analysis, web design/development, search engine optimization, email marketing, social media marketing, online public relations, web analytics, conversion optimization and client management to help our medium and Fortune 500 clients attract, engage and convert more new business. He is also the Author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing (Wiley).
The future of digital media is alive and well and it’s you. In Your Brand: The Next Media Company, Michael Brito provides a clear roadmap for transforming your business into a more relevant, social and meaningful media company. He has followed up a fantastic book on social business with a roadmap for transforming your company into an agile, ubiquitous and relevant content machine; and he covers all bases from social business to content marketing to structuring your organization for success.