Elisa Steele is the Chief Marketing Officer & Corporate Vice President of Marketing at Skype. Prior to Skype, she served as the Chief Marketing Officer of Yahoo! Inc. from March 2009 to May 2012 and also served as its Executive Vice President until May 2012. She was responsible for Yahoo!’s brand, its global marketing strategy and its marketing functions including brand marketing, audience marketing, corporate communications, insights, policy and privacy, community affairs, and related central teams.
Your Brand: The Next Media Company is a great read for anyone who wants to understand and learn how to overcome the challenges of content marketing.