Ann Handley, Chief Content Officer, MarketingProfs
Ann is an 11-year veteran of creating and managing digital content to build relationships for organizations and individuals. Ann has a passion for building community, particularly in using new media tools to broaden and build value. Currently, Ann is the Chief Content Officer of MarketingProfs, which provides strategic and tactical marketing know-how for marketing and business professionals through a full range of online media. Ann writes at the MarketingProfs Daily Fix, a blog in the top 20 of the Advertising Age Power150 and in the top 10 of The Viral Garden’s Top 25 Marketing & Social Media Blogs.
In Your Brand: The Next Media Company, Michael Brito puts the content marketing conversation into a necessary, needed context. He explains how some fundamental shifts in the way consumers make purchasing decisions changes everything for brands, and why the smartest brands should listen up!