Amy Kavanaugh, Vice President Public Affairs, Taco Bell
Amy’s expertise is in the area of brand reputation management, digital, social and traditional media engagement and developing and implementing communications strategies with the goal of driving sales, brand equity and growth. In collaboration with her teams, colleagues, clients, technology (and even her siblings), Amy has been an integral part in more than 100 product and service offerings as well as the development of high profile global brand campaigns and corporate social responsibility and education campaigns. In addition to helping organizations engage in a transparent, two-way dialogue with stakeholders that further the public’s understanding and appreciation of who they are, Amy has helped companies successfully navigate unprecedented challenges and uncharted territory (double digit sales loss, industry or infrastructure transformation, the chaos created by 24/7 news cycles).
Brito has written a practical and thoroughly engaging book for brands looking to effectively launch a sustainable social business strategy. Whether early in the process or evolving your current approach, Brito’s holistic view provides actionable insights to help you navigate both the internal and external challenges we all face. I recommend this book to anyone who wants their brand to remain relevant in a world where meaningful and authentic connections with social customers are now tables stakes!