Adam Hirsch, Senior Vice President, Edelman Digital
From 2008 to Jan. 2012, he was Mashable’s chief operating officer where was critical in developing Mashable from a small blog into a media company. He oversaw Mashable‘s business development, including marketing, partnerships, advertising and events. Some of his key initiatives included the Social Good Summit, the Open Web Awards (now known as the Mashable Awards) and the Summer of Social Good. He joined Mashable in 2007 as community and marketing manager. Adam Hirsch also served as chief digital officer at DoSomething.org. Adam is a New York City native and a graduate of Cornell University.
Content Marketing is no longer just a concept, it’s a way of business. Whether you are small business, nonprofit or a large corporation you need to read this book to learn the why and the how to setup your organization to become a media company. Michael Brito’s experience and expertise are second to none and he provides expansive and detailed approaches that are applicable to everyone.