Learn From The Experts: The Challenges With Content Marketing

As a part of writing this book, I solicited feedback from top content marketing experts in the industry and asked them why content marketing (and strategy) is such a challenge for brands today.  The participants included Joe Chernov, Jascha Kaykas-Wolff, Sean McGinnis, Michael Brenner, Jeff Elder, Sandra Zoratti, Danny Brown, Carla Johnson and Dave Kerpen. Thank you all for your contributions.