A Good Example of Converged Media

A Good Example of Converged Media

Just read this good piece from Jack Marshall of Digiday discussing how brands are using content syndication platforms like Outbrain and Taboola to amplify third…

Book Foreword by Jeremiah Owyang, Altimeter Group

Book Foreword by Jeremiah Owyang, Altimeter Group

An amazingly written foreword by @jowyang #nextmediaco …. tweet this The diet for media consumption by your customers is ferocious. Are you properly feeding them…

The Socially Empowered Employee = Brand Journalist

The Socially Empowered Employee = Brand Journalist

Just read this article from Kare Anderson that pumped me up. It was a review for a book that was just published by Cheryl Burgess,…

Are you Marketing driven or Market driven organization?

Are you Marketing driven or Market driven organization?

Seth Godin is an amazing storyteller. Just read one of his books and you’ll be hooked. His latest blog post is less than 100 words…

Newscred’s 50 Most Influential Content Marketers

Newscred’s 50 Most Influential Content Marketers

Really humbled to be added to this list that was curated by my friends at Newscred; especially to be in the same company as a…

Consumers Want Content; Bored With Ads

Consumers Want Content; Bored With Ads

Just came across the quick white paper from my friends at Contently.  They interviewed some pretty smart folks in the industry. Below is a quick…

Learn From The Experts: The Challenges With Content Marketing

Learn From The Experts: The Challenges With Content Marketing

As a part of writing this book, I solicited feedback from top content marketing experts in the industry and asked them why content marketing (and…

How To Use Content Marketing To Inspire Your Customers

How To Use Content Marketing To Inspire Your Customers

There is no simple formula for inspiration. There isn’t a single process or “8 simple steps” that will help you change customer behavior. Why? Everyone…

Converged Media Is Imperative To Your Content Strategy

Converged Media Is Imperative To Your Content Strategy

Before getting into the specifics of a converged media content strategy, it’s important to first get a better understanding of the meaning of paid, earned…

Two Brands That Are Media Companies

Two Brands That Are Media Companies

We all know Red Bull, whether you drink it or not. For the last several years Red Bull has been changing the way they communicate…