Are you Marketing driven or Market driven organization?

Seth Godin is an amazing storyteller. Just read one of his books and you’ll be hooked. His latest blog post is less than 100 words yet the story is so powerful. It’s simple, clear and despite it being so short, it’s so actionable. That’s how all stories should be.  The following is an excerpt from the post, “Marketing driven or Market driven?”:

A marketing-driven organization is run by the Marketing department. It revolves around what marketers do. A market-driven organization is driven by what the market wants, regardless of what the marketing department feels like doing – show some love and Tweet it!