What you will learn with this book
The narrative if this book is simple. In order to transform your brand into a media company, there are several factors that you must learn and adopt for you brand.
The unpredictability of the social customer
There is a content surplus, attention deficit, and every consumer is influential. Your brand must become a content engine to reach them successfully.
The application of social business strategy
The transformation from brand to media company requires a social business strategy – people, process and technology.
The need for a social business command center
Listening to conversations about your brand and monitoring trends for real-time marketing opportunities is essential to get consumers’ attention.
How to create a centralized editorial team
Creating a central team to manage content strategy, execution and to help drive organizational change in necessary to make the transition.
Developing your content strategy
Your content strategy will encompass a content narrative and how you tell that brand story across paid, earned and owned media channels.
Creating your content governance plan
Identifying roles & responsibilities, structuring your teams and creating workflows for content ideation, creation, approval and distribution.
Looking to use social business strategy to build your brand into a thriving media company? Michael Brito's new book holds the key. For practical, tactical inspiration, read on.
In his book "Your Brand: The Next Media Company," Michael Brito walks you through the process for brands to become publishers. A must read for any marketer in this quickly evolving social world.
Your Brand: The Next Media Company is a great read for anyone who wants to understand and learn how to overcome the challenges of content marketing.
In Your Brand: The Next Media Company, Michael Brito puts the content marketing conversation into a necessary, needed context.
Yes, we are all media companies now...but so many brands don't know how to make this important transition. Take this book, read it and put it under your pillow.
In Your Brand: The Next Media Company, Michael Brito provides a clear roadmap for transforming your business into a more relevant, social and meaningful media company.
In the social world, content rules. Michael's book makes the case that in order for brands to thrive in this brave new world, brands must become content creators
Michael Brito brilliantly dissects how to achieve social media success through techniques of the Mad Men era manipulated in to the age of Twitter and Facebook.
Brito has written a practical and thoroughly engaging book for brands looking to effectively launch a sustainable social business strategy.
A must read if you are serious about using social business strategy to transform your brand into a media company!
In his book, Your Brand: The Next Media Company, he concisely breaks down one of the biggest challenges brands face today: developing, and more importantly living, their content strategy.
I’ve been preaching this for over 7 years, and Michael Brito offers one of the most lucid and useful resources on the topic yet. Buy this book, you won’t regret it.
Michael Brito’s experience and expertise are second to none and he provides expansive and detailed approaches that are applicable to everyone.
Brito captures the very essence of what it takes for brands to cultivate awareness and loyalty in today's saturated content marketplace.
Your Brand provides a clear map to guide your organization through the decisions you need to make NOW to ensure you stay relevant and evolve into a media company
Check out the book trailer!
Chapter 1 is all about the social customer. I highlight several case studies and reports that will give you a firm understanding of how difficult it is to reach them with the right content, at the right time in the right channel.
Chapter 2 is all about defining social business strategy. Essentially, I condense the entire content of my first book, Smart Business, Social Business, into one chapter and introduce new thinking, implementation strategies and new models.
Chapter 3 is about building the foundation and kicks off section 2. I start off discussing the need to create a centralized editorial team that will responsible for driving change within the organization. In many cases today, it is often referred to as a Social Business Center Of Excellence (COE).
Chapter 4 is all about enabling employees, customers as well as channel partners within your supply chain to help you feed the content engine day in and day out.
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center).
Content marketing is the real deal. The term itself has been gaining currency over the last several years slowly becoming the new buzzword for marketers and gurus everywhere and eye candy for brands
Red Bull has done what very few other brands have been able to do successfully - become a media company. If you go to RedBull.com, put your thumb over the logo and scan the page you’ll see that their site looks just like CNN.com.
Once you define your story, it’s time to decide how and where you want to tell it. This chapter gives you several models and frameworks for you to decide how you want to drive your channel strategy.
According to the Altimeter Group, the role of converged media utilizes two or more channels of paid, earned, and owned media. It is characterized by a consistent storyline, look, and feel. All channels work in concert, enabling brands to reach customers exactly where ...
Content is the number one challenge for brands today. The ability to tell an integrated brand story across the social web requires internal planning ..
There isn’t a right way or wrong way to structure your content teams. Every company is different. Culture, leadership and business objectives vary and are often times dynamic.